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SITARA
Timeline
May 2024 - Current
Tools
Figma, Photoshop, Illustrator, Procreate
Role
brand designer, graphic apparel designer
Sitara is a streetwear brand that blends traditional Middle Eastern and South Asian culture with contemporary urban fashion. Sitara captures the essence of these regions' landscapes, architecture, and cultural symbols, offering a unique and stylish way to express heritage and identity.
I design graphic apparel collections ensuring each piece aligns with Sitara's commitment to luxury and quality. I also cover social media content to announce new collections and pop-ups.
Each collection is for various channels, including pop-up stores, web-exclusive, and location-specific lines.
Apparel Design
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Create artwork for designs
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Prepare detailed tech packs for all approved designs
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Facilitate smooth communication with production teams
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Create and pitch mood boards that encapsulate the vision for each collection, drawing inspiration from current trends and unique references
Paid Ad and Marketing Design
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Design and execute paid ads for platforms like Meta and Harvey Nichols effectively promoting collections by Sitara and driving engagement
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Develop eye-catching graphics and video content for pop-up stalls, ensuring a cohesive and engaging brand experience in physical spaces
